Creativity Guidebook with Google
We were brought in to work alongside Google on a pop-up book toy that showcased all of their flagship products. Something to demonstrate the innovation, talent and hard work that have gone into creating these services.
Our aim was to strike a playful balance between technology, creativity and communication. We wanted developers to ‘view source’ and see how it was made it, and everyone else to fall in love with the great illustrations and fun interactivity.
The app is essentially a B2B piece of communication, so we spent a great deal of time defining the metaphors and exploring new mechanics to bring them to life. In little over 2 months we completed design, illustration, and development of a custom 3D engine.
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